Logo & Icons
After exploring several sketches and rough drafts, I developed a logo that reflects our brand identity—a friendly companion for your plants. The final design transforms this concept into a simple, functional smiley face with leaf-inspired eyes, creating the perfect “buddy” to represent our company.
Logo & Icons
After exploring several sketches and rough drafts, I developed a logo that reflects our brand identity—a friendly companion for your plants. The final design transforms this concept into a simple, functional smiley face with leaf-inspired eyes, creating the perfect “buddy” to represent our company.
The Process
We developed a project proposal, marketing plan, and brand identity, followed by a final presentation to pitch our concept — showcasing why Bloom Buddy is the best app on the market for plant lovers.
Problems & Solutions
One of our biggest challenges was finding a sustainable way to fund Bloom Buddy while keeping all features completely free for users. Through research, we developed a concept where the app would be funded by Harvard’s Green Project Fund and supported by three government contracts totaling over $15 million. Learn more through the Bloom Buddy Marketing Plan slides below.
*The following information is part of a research-based concept created for educational purposes and does not reflect real funding or contracts.
Marketing Slides
Bloom Buddy offers a complete ecosystem of plant-care tools in one place, delivering highly accurate image analysis, intuitive navigation, and personalized recommendations tailored to each plant. Our modern, polished interface creates a seamless user experience that keeps people engaged and confident in their plant-care journey.